Research On A Shoestring

Since it’s important to figure out to whom you’d like to market your goods/services, a bit of research before pulling the trigger on your email blast is a good idea. And I’m sure you’re thinking (or soon will be) that finding contact information, strategic plans, and other relevant information about your target demographic is going to be
expensive. And you’re right–unless you take advantage of your local neighborhood library.

Subscriptions to business data services can be prohibitively expensive (try $10,000 per year, per service); however, your library receives grants (and your tax dollars) to provide this type of service to the public. The only caveat is that their subscription may be restricted to a certain number of downloads or certain types of records.

So the next time you want to compile a list of mailing addresses for potential customers, save some money, and visit the library.